Cement Paints

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Product Code 312101007
Quality and Standards As per requirements of customer or as mutually agreed between the purchaser and the seller.
Production Capacity Qty.: Cement Paints in various Shades 250 MT (per annum)
Value : Rs. 6750000
Uploaded on December 2007


Cement paints are covered under Powder Paints which are used for exterior cemented walls, all types of masonry surfaces like Bungalows, Multistoried buildings, Bridges, Dams, Houses, Buildings of General Public, etc. and can also be used for Interior as well as exterior masonry cemented surfaces. A wide range of colours and shades in cement paints have been developed and manufactured to meet various choices, moods, service conditions, and methods of application, performance and economic requirements. Cement paints are widely used by general public and Government Departments, and establishments. Cement paints give following excellent properties to any masonry surface

  • Cement paint gives very good protection to all kinds of masonry surfaces from Ultraviolet rays present in sunrays.
  • It gives very good protection from severe climatic conditions like rain, heat, water, humidity, salt atmosphere near sea-shores, to all types of cemented walls, surfaces.
  • It prevents growth of fungus and bacteria on masonry surfaces.
  • It gives very good colour and pleasing appearance to all types of masonry surfaces.
  • Cements paint hides out various surface irregularities, hair lining, roughness etc. thereby giving smooth and pleasing appearance to all cemented masonry surfaces where it is applied. Cement paints normally give smooth and matt finish. The machines and equipments for the manufacture of cement paints are indigenously available and are not very expensive also. The process and technology being simple, this item is suitable for development in rural and backward areas. Cement paint produces a smooth, matt finish, is strongly water repellent and weather proof. It is hygienic and an excellent light reflector, requires minimum curing with water, without peelings, flaking or rubbing offs.

Market Potential

Since the cement paints gives high order of protection, decoration, beautification and durable properties than the normal whitewash. It is extensively used on all types of emented masonry surrfaces like Bungalows, multi-storied building, bridges, dams, general public buildings, houses etc. The demand of cement paint is increasing with the general requirement of human beings throughout the country. Cement Paints have a very good market and a very promising future. There is a substantial demand for Cement Paints from Government sectors like DGS and D, State PWDs, CPWD, Railways, Defence, State Electricity Boards, Govt. of India Enterprises, State Govt. Enterprises, various contractors, architects and engineers.

Basis and Presumptions

  • The information supplied is based on a standard type of manufacturing activity utilizing conventional techniques of production and optimum levels of performance.
  • The estimates are drawn for a production capacity generally considered techno-economically viable for a model type of manufacturing activity.
  • Interest rate is taken as 14%
  • Operative period of the project is around 10 years considering technology obsolescence rate and period of repayment of loan.
  • The costs of land, construction charges, cost of machinery and equipment, raw materials and consumables, salary and wages, other expenses etc. indicated in the profile are based on the prices prevailing at the time of preparation. Therefore, there are subject to necessary changes from time to time based on the local conditions.

Technical Aspects

Process of Manufacture

Cement paints are composed of the following ingredients

  • Pigments
  • Binder
  • Additives and
  • Solvents—water, which is added before application. The pigment portion consists of prime pigments like Titanium Di Oxide, Carbon Black, Phthalocyanine blue, Phthalocyanine Green, Red Oxide etc. with suitable quantity of extenders like whiting, china clay etc. The binder is the white cement or ordinary Portland cement-33 grade which acts as a film former or pigment binder. Here water is used as solvent which is generally, added before application of cement paint to the masonry surface. Water is to be added in cement paint to bring it to the desired consistency. Additives like wetting and dispersing agents, antifungicidal agents etc. are added in small percentage to impart specific properties to the cement paint.

    Cement Paints are made on the basis of the above ingredients depending upon the formulations used by individual manufacturers which is further based on customer's requirements and specifications.

    In the manufacturing of Cement Paints Ball Mills and Edge Runner are used. All the pigments/extenders and some portion of binder (e.g. White cement, Ordinary Portland cement-33 grade etc.) with dispersing agents as per formulation are charged in the Ball Mills and run till the desired grinding/dispersion is achieved. The ground material is taken out with the help of the rest portion of binder to the Edge Runner machine. Again it is grinded and mixed uniformly. Anti-fungicides and other required additives as per formulation are added here. Again grinded and mixed uniformly. Then shade matching is done in comparison with the colour card of manufacturer or as per the requirements of customers. Then quality control testing is done to achieve the required properties. After quality control testing is O.K. It is packed into containers or bags as per the requirements.

    Before painting new surfaces, it should be thoroughly cleaned and free from efflorescence. Previously painted surfaces should be washed out or brushed down. But if the surface is in powdery or flaking condition, it should be removed by scraping or wirebrushing, Cement Paint normally should not be used on non-absorbent surfaces, such as glazed bricks or neat cement finish or previously flat oil or enamel painted work. Two coats of cement paint are usually sufficient on a new surface. Cement Paint, in powder form, is to be thinned with water for applying by brush or spray. Cement paint is to be made into a creamy consistency by adding three volumes of Cement Paint to one volume of water. Normally cement paint must be added to water and not water to cement paints. The above paste is diluted to a suitable paint consistency by adding, while stirring, further 2-3 volumes of water. Cement paint can be applied by either brushing or Roller coating. According to the painting instructions, the surface is to be prepared and saturated with water. Immediately after the excess surface water disappears, one coat of Cement paint thinned with water previously is to be applied. After 4-6 hours, the surface is to sprinkled again with water. When dry, usually overnight, the surface is to be wet with water as done earlier before first application and second coat of Cement paint is to be applied in the same way and water sprinkled after 4 to 6 hours.

Financial Aspects

Fixed Capital

(i) Land and Building

Land 700 sq. mtr @ Rs.2000sq. mtr. 1400000
Work shed 300 sq. mtr. @ Rs. 5000 sq. mtr. 1500000
Office Store 100 sq. mtr. @ Rs. 6000 sq. mtr. 600000
Total 3500000

(ii) Machinery and Equipment

Sl. No.



Amount (Rs.)

1 Mild Steel Ball Mill size, 30" ×36" with 5 H.P. Flame proof motor and other accessories 1 400000
2 Mild Steel ball Mill size 26" ×30" with 3 H.P. flame proof motor and other accessories 1 50000
3 Edge runner (Bucket, sizes 48") with reduction gear and other accessories 1 250000
4 Weighing balance platform type 200 kg. Capacity 1 60000
5 Testing Laboratory equipments and chemical testing tables etc. 1 40000
6 Counter scale balance capacity upto 10 kg. with weight 1 500000
7 Fire extinguisher 2 50000
8 Miscellaneous hand tools, fittings and auxiliary equipments   75000
  Total   200000
  Electrification and installation charges @ 10%   50000
  Total   562980
  Office Furniture and fixtures   80000
  Pre-operative expenses   50000
  Total   692980

(iii) Staff and Labour (per month)

Sl. No.



Salary (Rs.)

1 Manager 1 No. 15000
2 Clerk-cum-Accountant 1 No. 6000
3 Manufacturing Chemist 1 No. 9000
4 Salesman 1 No. 9000
5 Skilled Workers 2 Nos. @ Rs.5000 10000
6 Unskilled workers 4 Nos. @ Rs. 2500 10000
7 Peon 1 No. 3000
8 Watchman 1 No. 2500
  Total 1 No. 64500
  Perquisites @ 22%   14190
  Total   78690

(iv) Raw Materials(Per Month)

Sl. No.



1 White Cement/ O.P.C.-33 15 MT @ 10600 PMT 159000
2 Whiting 3 MT @ 3800 PMT 11400
3 Barytes 1.25 MT @ 4800 PMT 6000
4 China Clay 1.25 MT @ 4000 PMT 5000
5 Pigments (Titanium Di Oxide, Carbon black, Phthalocyanine Blue, Red oxide, Phthalocyanine green etc.) 0.8 MT @ 1,10,000 PMT 88000
6 Additives like brightening agent, Anti-fungicide etc.   25000
  Total   294400

(v) Utilities (per month)



Electric Power 2100 KWH @ Rs. 4.00 per unit 8400
Water and others 2000
Total 10400

(vi) Other Contingent Expenses (per month)



Postage and stationery 1000
Telephone 2000
Repair and maintenance 2000
Consumable stores 5000
Packing materials 12000
Advertisement and Publicity 10000
Transportation and Travelling 6000
Insurance 3000
Laboratory expenses 2500
Total 43500

B. Working Capital (per month)

Raw materials 294400
Staff and Labour 78690
Utilities 10400
Other expenses 43500
Total 426990
Raw materials 294400

C. Total Capital Investment

Working Capital (for 2 months) 426990 ×2 = 853980

Financial Analysis

Cost of Production (per year)


Fixed Cost(Land +Machinery) 4192980
Working Capital (for 2 months) 853980
Total 5046960

Financial Analysis

Cost of Production (per annum)


Total Recurring Expenditure 5123880
Depreciation on Land and Building @ 5 % 175000
Depreciation on machinery and equipments @ 10% 56298
Depreciation on office equipments @ 20% 16000
Interest on total capital investment @ 14% 706574
Total 6077752

Total Sales Turnover (per year)


Cement Paint (water proofing) 250 M.T. @ Rs. 27000 per metric ton (27000 ×250) 6750000

Profit (per year)


6750000- 6077752 672248
Rate of Profit on Sales  

Net profit per year × 100

Total Turnover per year

= 9.96

Rate of Return  

Net profit per year × 100

Total Capital Investment

= 13.32

Break-even Point

Fixed Cost (per annum)


Depreciation on Machines, equipments @ 10% 56298
Depreciation on office equipments @ 20% (25,000 ×0.2) 16000
Depreciation on building @ 5 % 175000
Interest on total capital Investment @ 14% 706574
Insurance ( 3,000 ×12) 36000
40% of salary and wages 377712
40% of other contingent expenses (excluding Insurance, Utilities etc.) 194400
Total 1561984
Net Profit (per year) 672248

Total Fixed cost ×100

Total Fixed cost + Profit


1561984 ×100

1561984 + 672248

= 69.91

Addresses of Machinery and Equipment Suppliers

  • M/s. Ahmedabad Victoria Iron Works Co. Ltd.
    Dhudherwal Road,
  • M/s. Bakshi and Sons
    G.T. Road, Millar Ganj,
    Ludhiana, Punjab.
  • M/s. Standard Metal Fabricators
    1/5, Kirti Nagar,
    New Delhi-110001.
  • M/s. Kusum Engg. Works
    25, Swallow Lane,
  • M/s. Devi Dayal and Co.
    Lal Kuan,
    Delhi- 110006.
  • M/s. Bhagsons Paint Industries
    18, D.L.F, Industrial Area,
    Najafgarh Road,
    New Delhi-110001.
  • M/s. Telematrix Engineers Pvt. Ltd.
    C-1, 404, Phase-IV, GIDC,
    Vithal Udyog Nagar,
    P.O. Vallabhvidya Nagar-388121

Addresses of Raw Material Suppliers

  • M/s. Amar Minerals Pvt. Ltd.
    Alic Building, Dr. D.N. Road,
  • M/s. Amar Dye Chemicals Ltd.
    Rangh Udyan, Sitladevi Temple
    Road, Melium,
  • M/s. Sudarshan Chemicals
    162, Wellsely Road,
  • M/s. J.K. White Cement
    Locally available in every district.
  • M/s. Birla White Cement
    Locally available in every district.
  • M/s. R.N. Sahni and Sons
    27/3, Shakti Nagar,
  • M/s. Associated Pigments Ltd.
    14, Netaji Subash Road,
  • M/s. Travancore Titanium
    Products Limited
  • M/s. Colour Chem Ltd.
    Fort House,
    Dadabhai Naroji Road,

For further information please contact

Information Manager
TIMEIS Project
E-mail: timeis@ficci.com