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Air Conditioner Window Type

Product Code : 355204002
Quality and Standards : IS 1391 : 1971
IS 7613 : 1975
IS 8148 : 1976
Production Capacity : Value : Rs 240.Lakhs (per annum)
Uploaded on : April 2007

Introduction

Air Conditioners perform cleaning, circulating, temperature controlling and humidity controlling of air function within a specified area. Window type Air Conditioners being a compact unit, is installed near the space to be air conditioned.

Market Potential

Now a days, not only human beings but Machines, Computers, & Processors also require conditioned air for proper functioning e.g. CNC Machines, Testing Labs, Calibration Centre etc. The demand of Air Conditioners has emerged, in a bigway.

In middle upper class families, Air Conditioners have become very popular. These are used in Offices, Showrooms, Houses, Hotels etc.

Large Companies like Shri Ram, Carrier Aircon, Lllyods, Jainson, L.G., Videocon, Samsung, Voltas etc. are doing very good business in Air Conditioners upto the capacity of 2 Tonnes rating. As the society is moving towards materialism and a lot of emphasis is put on purchasing modern utilities/ amenities and domestic appliances with maximum facilities, the demand of Window type AC is bound to increase in times to come. Therefore, there is good demand of Window type Air Conditioners.

Basis and Presumptions

General Assumptions

In carrying out financial analysis, it is assumed that the unit price of raw material, utilities, and finished goods shall increase by 5% every year.

Number of Days and Shifts

It is assumed that unit would be working 300 days in a year on double shift basis.

Installed Capacity

Installed Capacity is based on assembly of Air Conditioners and Testing Performance Test. Four Air Conditioners can be assembled every day.

Hence capacity (per month) = 4× 25 = 100
Capacity (per annum) = 100 × 12 = 1200

Capacity Utilization

On the basis of general industrial experience, capacity utilization in terms of Installed Capacity is assumed as under:

Year 1st 2nd 3rd
Capacity Utilization 70% 75% 80%

Interest

Interest has been taken @ 12% per annum.

Depreciation

Depreciation on Plant and Machinery has been taken @ 10%.

Administrative and Selling Expenses

Administrative and Selling Expenses have been assumed to be 10% of the total gross sale.

This includes salary of Administrative and Technical Staff, Commission, Trade Discount, Printing Publication of Literatures, etc.

Sales Price

Market Price of the Window type Air Conditioner is around Rs. 20,000 (1.5 Tonne Capacity)

Sales Value Computation

Particulars Ist Yr. IInd Yr. IIIrd Yr.
Capacity Utilization 70% 75% 80%
Production (Nos.) 840 900 960
Rate (each) 20000 20500 21000
Sale Value (in lakh) 168 184.5 201.6

Raw Material

Basic Raw Materials for manufacturing of Air Conditioners are Compressor, G.I. Sheet, Fan Motor, Blower, Condenser Fan, Starting Capacitor, Running Capacitor, Wires, Relay Knob, Switch, Plastic Grill, F-22/134 A Gas.

Technical Aspects

Process of Manufacture

Manufacturing of Window type Air Conditioner involves procuring of various components like Compressor, Conductor, Coil, Copper Pipe Cabinet, Frame, Grill, Switches, Wire etc.

Testing of equipments
Assembly
Charging of Gas
Final Testing.
The Various Components used are: Condensing Unit
Compressor (Kirloskar, Carrier, Shriram)
Condensor
Fan with motor (960 RPM)
Outer Casing
Evaporative Unit
Evaporative Coil (Feeder Lllyods or local)
Plastic Grill
Blower with motor
Air Filter

Other items required are : starting Capacitor, Insulated Copper Pipe, F22/ 134A Gas, Nut Bolts, Rivets, Wires, etc.

Quality Control and Standards

Air Conditioner is a consumer durable item and hence its performance should be assured by strict Quality Control. All bought out components should be tested to avoid any gas leakage. After assembly, the performance of the Air Conditioner should be tested as IS 1391, IS 7613 and IS 8148.

Pollution Control

The Freon 22 Gas is considered harmful for Ozone layer and hence its escape to atmosphere must be avoided at all costs. The Unit should adopt a strategy to adopt new ozone friendly coolants such as HCFC; 134A etc.

Financial Aspects
A. Fixed Capital

(i) Land and Building (Rs. in Lakh)
1. Land and Site Development Land 200 Sq. Mtr. @ 6000/ Sq. mtr. 1200000
2. Cost of Building 2000 Sq. ft @ Rs. 1500/Sq. ft. 3000000
Total 4200000

(ii) Machinery and Equipments

Sl. No. Particulars No. Amount
(In Rs.)
1. Sheet Bending Machine 1 25000
2. Sheet Cutting Machine 1 28000
3. Hand Press 1 12000
4. Portable Grinder - 1/2 HP 1 6000
5. Drilling Machine - 1/2 HP 1 10000
6. Riveting Machine - 1/2 HP 1 9000
7. Vacuum Pump for charging 1 HP 1 15000
8. Pressure Pump for Testing 1 HP 1 14000
9. Charging Panel 1 Set 5000
10. Accetylene, Oxygen Cylinder, Torch, hose etc. 2 Sets 28000
11. Swagging, Flaring, Soldering Tools and Fixture L.S. 25000
12. Spot Welding Machine 1 25000
13. Clamp Meter (digital) 1 4000
14. Spray Gun, Compressor, etc. 1 Set 5000
15. Working Table, Chair and Office equipments 50000
16. Generator Set & Bor well(for Electricity & Water)   100000
Electrification and Installation 26100
Total
387100

(iii) Pre-operative Expenses 50000

Total Fixed Capital Investment Rs
1. Land and Building 4200000
2. Plant and Machinery 387100
3. Pre-Operative Expenses 50000
Total
4637100

B. Working Capital (per month)

(i) Personnel

Sl. No. Category No. Salary (Rs.) Amount
(In Rs.)
1. Manager 1 20000 20000
2. Sales Engineer 1 12000 12000
3. Supervisor 1 7000 7000
4. Clerk-cum-Accountant 1 7000 7000
5. Skilled workers 6 6000 36000
6. Un-skilled Workers 5 5000 25000
7. Watchman-cum-Peon 2 3000 6000
Total
113000
Add Perquisites @ 22% 24860
Total 137860

(ii) Raw Material (per month)

Sl. No. Particulars Qty. Unit Rate/Unit (Rs.) Amount
(In Rs.)
1. Compressor 1.5 Tonne A/c 100 Nos 8000 800000
2. G.I. Sheet 100 Nos 1500 150000
3. Fan Motor 100 Nos 1000 100000
4. Blower 100 Nos 1700 170000
5. Condenser Fan 100 Nos 300 30000
6. Starting Capacitor 100 Nos 250 25000
7. Running Capacitor 36 MFD 100 Nos 320 32000
8. Wires, Relay, Knob, Switch, etc. 100 Set 1000 100000
9. Capillary Copper 100 Set 800 80000
10. Plastic Grill 100 Set 300 30000
11. F-22/134 Gas 200 Kg 250 50000
12. Other Pretty items Materials like Screw, Nut Bolts, Flux, etc.       10000
Total
1577000

(iii) Utilities (Rs.)
Power requirement 10 HP Electricity Charges (per month) 3000
Total
3000

(iv) Other Contingent Expenses (Rs.)
Postage and Stationery/ Telephone charges 5000
Repair and Maintenance 5000
Selling and Marketing 10000
Travelling Expenses 10000
Miscellaneous Expenses 5000
Total
35000

(v) Total Working Capital (per month) (i + ii + iii + iv) 1752860

C. Total Capital Investment

(1) Fixed Capital 4637100
(2) Working Capital for 1½ months 2629290
Total
7266390

Financial Analysis

(1) Cost of Production (per year) (Rs.)
1. Recurring expenditure 21034320
2. Depreciation on land and Building @ 5% 210000
3. Depreciation on Machines/ Equipment @20% 77420
4. Interest on Investment @ 12% 871967
Total
22193707

(2) Sales/Turnover (per annum) 24000000
By sale of window type 1200 Nos. Rs.2,40,00,000 A-C 1.5 T Cap @ Rs. 20000 Each
   
(3) Profit (per annum) 1806293

(4) Net Profit Ratio = Profit × 100
--------------------
    Total Sales
     
= 1806293 × 100
-------------------
    24000000
  = 7.53%
     
(5) Rate of Return = Profit × 100
---------------------------
    Total Investment
     
  = 1806293 × 100
-------------------
    7266390
     
  = 24.86

(6) Break-even Point

Fixed Cost (per year) (In Rs.)
Depreciation 287420
Interest on investment 871967
40% of Salary and wages 661728
40% of other contingent expenses 168000
40% of utilities 14400
Total
2003515

B.E.P = Fixed Cost × 100
--------------------
    Fixed Cost + Profit
     
  = 2003515 × 100
---------------------
    2003515 +1806293
     
  = 52.59%

Addresses of Machinery Suppliers

1. M/s. Fridge Tools
Darya Ganj,
Delhi - 110002

2. M/s. Avery India Ltd.
Plot No. 50-59,
Sector - 25, Ballabhgarh,
Faridabad – 121004

3. M/s. Henco Corporation
P.B. No. 1645, 308,
Perin Nariman Street,
Behind Reserve Bank,
Fort, Mumbai – 400001

4. M/s. Parekh Machine Tools
5, Khetra Das Lane,
Beside Broadway Hotel,
Kolkata – 700012

5. M/s. Keshav Enterprises
E-211, Kishan Vihar,
Delhi–100041

6. M/s. Essential Machine Tools Pvt. Ltd.
5, Nyaymurthi G.N. Vaidya Marg,
P.O. Box No.2,
Behind State Bank,
Fort, Mumbai–400001

Addresses of Raw Material Suppliers

1. M/s. Quality Enterprises
Shop No. 8, Shree Nath,
Mulund (E),
Mumbai–400008

2. M/s. Mistcold Sales and Service Pvt. Ltd.
F-110, Lado Sarai,
Near Central Bank,
New Delhi–110030

3. M/s. Blowtech Air Devices Pvt. Ltd.
F-53, Sector 11,
Noida–201301 (U.P.)

4. M/s. Air Conditioning Components Company
Shop No.3, Accord Building,
Chakala, Opp. Videocon,
Andheri-Kurla Road, Andheri (E),
Mumbai–400069

5. M/s. Walia Refrigeration Co.
3796, David Street,
Darya Ganj,
New Delhi–110002

6. M/s. Seagul Fabricators Pvt. Ltd.
Industry House,
23-B, Mahal Industrial Estate,
Mahakali Caves Road, Andheri (E),
Mumbai–400093

7. M/s. Kirloskar Copeland Limited
Shree Meenakshi Nilayam,
30, Arcot Mudali Street,
T. Nagar,
Chennai–600017

Contact for more information:

Information Manager
TIMEIS Project
E-mail: timeis@ficci.com

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