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Automotive Chain (Motorcycle Chain)

Product Code

: 343401002

Quality and Standards

: IS 11740:1986

Production Capacity

:
Qty. : 10,26,000 in Nos. (per annum)
Value : Rs. 13,68,00,000

Introduction

Chain is an important link to transfer power from engine of a motorcycle to the rear driving wheel through sprockets. Automotive chains are of different sizes based upon the power to be transmitted. The size employed upon the most popular motorcycle in the Indian market is of 12.7 mm × 8 mm dia × 7.85 mm width rollers. The lengths of the chain for such models of motorcycles are either of 120 links or 118 links. This scheme is based on 120 links.

Market Potential

Motorcycle has become a common mode of conveyance as a result of modern life style. As the population is rapidly increasing day by day, the demand of motorcycles is also increasing. As such, there is a demand for motorcycle chains to meet the replacement market as well as for supply to the O.E.M. units.

Therefore, there is a great potential for this item and considerable scope to set up new units in this line.

Basis and Presumptions

1. The Project Profile has been prepared on the basis of single shift of 8 hours each day, 25 days in a month and at 75% efficiency.

2. It is presumed that in the first year, the capacity utilisation will be 60% followed by 70% in the next year and 80% in the subsequent years.

3. The rates of salaries and wages for skilled workers and others are the minimum rates in the State/ Neighbouring States.

4. Interest rate for fixed and working capital has been taken on an average rate of 12% whether financed by bankers or by Financial Corporations.

5. Margin money required is minimum 30% of the project investment.

6. The land, working shed and civil construction has been taken in the project cost.

7. The rates quoted in respect of machines, equipment and raw materials are those, prevailing at the time of preparation of this Project Profile and are likely to vary from supplier to supplier and place to place. When a tailor made project profile is prepared necessary changes are to be made.

Implementation Schedule

Sl. No. Activity Period
i. Preparation of Project Report:  
  a) Calling quotations 1 Month
  b) Preparation 2 Weeks
ii. Provisional Registration as SSI 1 Week
iii. Financial Arrangement 3 Months
iv. Purchase and procurement of machines and equipments 2 Months
v. Installation of Machines 1 Month
vi. Electrification 1 Month
vii. Recruitment of Staff and Workers 1 Month

Technical Aspects
Process of Manufacture

i) Outer and inner link blank are cut from cold rolled steel strips on S.P.M. with progressive die sets.

ii) Rollers are drawn into cups on compound die sets from CR steel strips and then pierced on an automatic S.P.M.

iii) Bushes are manufactured by curling process on a S.P.M. from cold rolled strip with rounded edges.

iv) Pins are cut on an automatic Header Machine to required length.

v) Barrelling

vi) Heat Treatment

vii) Barrelling

viii) Colouring

ix) Block Assembly on automatic machine.

x) Chain assembly on automatic machines.

xi) Rivetting

xii) Greasing

xiii) Packing.

Quality Control and Standards

BIS has prepared a standard specification No. IS 11740 :1986 on chains for motorcycle and the quality should conform to the same.

Production Capacity (per annum)

Item Qty. Amount
(In Rs.)
Automotive Chain
(Motorcycle Chain)
342000 Nos. (Excluding 5% provision made for stage rejections) 2,39,40,000

Pollution Control

The building/workshed, specially heat treatment section is to be provided with exhaust fans. Provision has also been made for neutralising of the cyanide salts. Necessary permission from Pollution Control Department/ Board is required.

Energy Conservation

i) Machine Shop should be well ventilated and should have transparent roof sheets to get sufficient light during day time.

ii) The periodic maintenance of Machines should be carried out.

iii) Shunt capacitors should be used to improve the power factor.

Financial Aspects
A. Fixed Capital

(i) Land and Building

a) Land requirement ; 1000 sq. Mtr : @ Rs. 3500 per sq. Mtr.: Rs. 35,00,000

a) Raw material and finished goods store, office, maintenance room, laboratory, workers room, security room, pollution control area, DG set, raw water and bore well, general store room 250 Sq. Mtr @ 7000 / Sq. Mtr.

Rs. 17,50,000

 

b) Working Shed 400 Sq. Mtr @ Rs. 6000 / sq. mtr

Rs. 24,00,000

c) Heat treatment section, 75 Sq.mtr @ Rs. 7000/Sq. mtr

Rs. 5,25,000

d) Packing Section 25 Sq. Mtr Rs. 7000/ Sq. Mtr

Rs. 1,75,000

e) Land development, boundry wall ,gates and inside roads

Rs. 5,00,000

Total civil cost : (Land cost + building costs)

Rs. 88,50,000

(ii) Machinery and Equipments

Sl. No. Description No. H.P.

Amount
(In Rs.)

Production unit

1.

Single action power press cap. 75 tonnes complete with automatic feeding system and electricals etc.

2 15

10,00,000

2.

Single action power press cap. 10 ton complete with electricals

1 2

1,00,000

3.

Single action power press cap. 50 tonnes complete with automatic feeding system and electricals etc.

1 5

3,00,000

4.

Special purpose roller cups Punching Machine complete with automatic feeding systems and electricals etc.

2 2

2,50,000

5.

Special purpose curling and cutting machine complete with automatic feeding system and electrical etc.

2 4

5,00,000

6.

Special purpose bush making and sizing machine complete with automatic feeding system and electricals

2 3

4,00,000

7.

Automatic header machine for cutting of rivetting pins complete with electricals etc.

1 2

1,00,000

8.

Automatic special purpose lock pin turning machine complete with electricals etc.

1 1

1,00,000

9.

Tumbling barrels complete with gear box motor and electricals etc.

4 8

2,50,000

10.

30 KW electric rotary retort type gas carborising furnace 30 Kg. Cap, complete with electricals etc.

2 100

2,00,000

11.

15 KW salt bath furnace electrically operated charge cap. 30 Kg.

2 40

600,000

12.

Automatic chain block assembly machine complete with electricals and feeding system.

2 4

10,00,000

13.

Automatic chain assembly machine complete with electricals etc.

2 4

7,00,000

14.

Pneumatic chain stretching machine complete with 1 HP Compressor and electricals

1 2

3,00,000

Total

58,00,000

Testing Section

15.

Hardness Testing machine with spare set of diamonds and steel balls and standard test samples

1 -

3,00,000

16.

Chain fatigue testing machine

1 2

2,00,000

Total

5,00,000

Tool Room And Machine Section

17.

1500 mm Bed sliding surfacing and screw cutting centre lathe machine complete with electric motor, starter etc.

1 2

3,00,000

18.

500mm × 200mm traverse Horizontal spindle surface grinding machine complete with electricals etc.

1 1.5

1,00,000

19.

12mm cap. Precision drilling machine complete with electricals etc. and double ended bench grinder 200MM wheel dia with motor

1 0.5

50,000

20.

DG set with accessories, Raw water with storage piping and pumping, electrical transformer and other utilities

   

20,00,000

21.

24" stroke shaping machine complete with electric motor and other electricals etc.

1 3

1,50,000

22.

Universal milling machine size No. 2 alongwith vertical attachment and dividing head complete with electricals

1 5

5,00,000

23.

Pollution Control Equipment

  3

8,00,000

24.

Marking and measuring instruments

  -

3,00,000

25.

Special purpose toolings and other petty equipments

  -

7,50,000

Total

49,50,000


Sl. No. Description

Amount
(In Rs.)

Electrification and Installation

(i)

Charges including cost of power connection and security deposit @ 10% of cost of machinery and equipment, 30% of plant and m/c cost as excise, sales tax and other expenses.

45,00,000

(ii)

Total Cost of Machinery and Equipments

1,12,50,000

(iii)

Cost of Office Equipment, Furniture

5,00,000

(iv)

Pre-operative Expenses

7,50,000

 

Total plant and machinery cost
(i +ii + iii+iv)

1,70,00,000

Total fixed cost = Total civil cost + total plant and machinery cost= Rs. 88,50,000+Rs. 1,70,00,000

2,58,50,000

B. Working Capital (per month)
(i) Personnel

Sl. No. Description No. Salary
(In Rs.)
Amount
(In Rs.)

Administrative

1. General Manager 1 30,000 30,000
2. Production Manager, production supervisors, Laboratory chemists, Maintenance engineer, supervisors, 10   2,00,000
3. Finance manager, and his team 1 2500 40,000
4. Commercial manager and his team consisting of sales and marketing and purchase and administration team 6 2000 1,00,000
5. Foreman 7 5000 35,000
6. Heat Treater 4 5000 20,000
7. Skilled Worker 50 4000 2,00,000
8. Semi-skilled Worker 24 3500 84,000
9. Peon/Chowkidar 10 3000 30,000
10. Sweeper 3 3000 9,000

Total

7,48,000

Add Per-quisites @ 22% of salary

1,65,000

Total

9,13,000

(ii) Raw Materials Including Packaging Requirements

Sl. No. Particulars Qty. MT Amount
(In Rs.)
1. Medium carbon steel sheet 19 SWG 81 36,45,000
2. CRCA, DD Grade steel strips 19 SWG 25 10,00,000
3. CR. Steel strip 11 mm × 1 mm thick with Rounded edges (rolled from wire) 16.5 7,43,000
4. Low Carbon 4.5mm dia steel wire 25.5 12,00,000
5. Liquid carburising materials 12,000 liters 2,00,000
6. Ammonia Gas 75 Cylinders 3,00,000
7. Packaging cartons etc. 90000 Nos. 1,50,000
8. Misc. O/B items   5,00,000

Total

77,38,000

(iii) Utilities

(In Rs.)
1. Power 69120 units @ Rs. 4.0/unit 2,76,000

2. Water

5,000

Total

2,81,000

(iv) Other Contingent Expenses

(In Rs.)
1 Postage and Stationery 20,000
2 Consumable Stores 1,00,000
3 Telephone and communication expenses 20,000
4 Repair and Maintenance 28,000
5 Transport Charges 20,000
6 Advertisement and publicity 40,000
7 Insurance 14,000
8 Sales Expenses 3,00,000
9 Miscellaneous Expenses 2,00,000

Total

7,42,000

(v) Total Recurring Expenditure (per month) (Rs.)
1. Raw Material 77,38,000
2. Personnel 9,13,000
3. Utilities 2,81,000
4. Other Contingent Expenses 7,42,000

Total

96,74,000

Working Capital (for 3 months) 96,74,000 × 3 = Rs. 2,90.22,000

C. Total Capital Investment

(i) Fixed Capital Rs. 2,58,50,000
(ii) Working capital for 3 months Rs. 2,90,22,000

Total

Rs. 5,48,72,000

Financial Analysis

(1) Cost of Production (per year) Amt. (In Rs.)
(i) Total recurring cost 11,60,88,000
(ii) Depreciation on pl. and m/c @ 10% 15,50,000
(iii) Depreciation on Dies / Tools/ measuring instruments etc. @ 20% 2,00,000
(iv) Depreciation on office equipment @20% 1,00,000
(v) Interest on total investment @ 12% 65,85,000
(vi) Depreciation on civil construction @ 5% 2,68,000

Total

12,47,91,000

(2) Turnover (per year)

Item Qty. Rate (Rs.) Value (Rs.)
Motorcycle Chain 1026000 Nos. 133.33/ chain 13,68,00,000

(3) Net Profit (per year) (Before Income Tax)

Profit = Sales - Production Cost
  = Rs. 13,68,00,000 – 12,47,91,000
  = Rs. 1,20,09,000
     
(4) Net Profit Ratio    
  = Net Profit per year×100
--------------------
    Turnover per year
     
  = 1,20,09,000 × 100
-------------------
    13,68,00,000
  = 8.8%
     
(5) Rate of Return    
  = Net Profit per Year ×100
---------------------------
    Total Investment
     
  = 1,20,09,000 × 100
-------------------
    5,48,72,000

 

=

21.88%

(6) Break-even Point (% of total Production envisaged)

Fixed Cost (per year) (Rs.)
(a) Total Depreciation 21,18,000
(b) Total interest 65,85,000
(c) 40% of salary and wages 43,82,000
(d) 40% of other contingent expenses 35,61,000

Total

1,66,46,000
(ii) Net Profit (per year) Rs. 1,66,46,000

B.E.P =

Fixed cost × 100
--------------------

   

Fixed cost + Profit

     
  =

 1,66,46,000 X100
-----------------------

    16646000 + 1,20,09,000
  =

58.09%

Addresses of Machinery and Equipment Suppliers

1. M/s. Milton Machine Tools
P.B. No. 30,
Sonepat (Haryana)

2. M/s. Godly Machine Tools (P) Ltd.
C-190, Phase-VI,
Focal Point, Ludhiana.

3. M/s. Research and Development
Centre for Bicycle and Sewing
Machines, Focal Point,
Ludhiana.

4. M/s. Vishkarma Electric Furnaces
St. No. 2, Partap Nagar,
Ludhiana–141003

5. M/s. Kalsi Machine Tools
Gill Road,
Ludhiana-141003

6. M/s. Simplicity Furnaces Ltd.
55-B, Phase-II, Mayapuri,
New Delhi.

7. M/s. Sant Machine Tools
G.T. Road, Near Dholewal Chowk,
Ludhiana.

8. M/s. Raj Enterprises
628, Industrial Area-B,
Ludhiana.

9. M/s. Basant Mechanical Works (Regd.)
720-722, Basant Road,
Industrial Area–B,
Ludhiana.

10. M/s. Deep Industries
Oswal Street No. 1,
Industrial Area–B,
Ludhiana.

Addresses of Raw Material Suppliers


1. M/s. Rolled Strips and Profiles Ltd.
Karur (Kerla).

2. M/s. Avon Cycles Ltd.
Ludhiana.

3. M/s. Special Steels Ltd.
Mumbai and Bhagwan Chowk,
Ludhiana.

4. M/s. Steel Strips Ltd.
Industrial Area-B,
Ludhiana-141003.

5. State Small Industries and Export Corporations.

6. M/s. Steel Authority of India Ltd.

7. Open Market.

Contact for more information:

Information Manager
TIMEIS Project
E-mail: timeis@ficci.com

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