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Estimate-market-potential

Product
 
Name of the product
ISI standard of the product Help?
Expected shelf life of the product
Consumer of the product
Age of Consumer
     
Industrial sector to which the product belongs
 
List of Industrial Sector
 
Estimated per capita consumption of product in the selected area
 
Adults Male
  Female
   
Children Male Child
  Female Child
   
Whole Family Consumption
 
Estimated number of consumers of product in the selected area
 
Adults Male
  Female
  Total
   
Children Male Child
  Female Child
   
Family
Grand Total
   
Present estimated demand of the product in the selected area
 
Consumer
Estimated Nos
Per Capita Consuption of Product Per annum
Total Consuption of product per annum
Your % share of market in area
Estimated Consuption of your prod.
Male Adults
Female Adults
Male Child
Female Child
Family
Total
 
Source of data for actual consumption of product in past three years in the selected area
 
Existing manufacturer/s of the product
Yes No
Existing distributors of the product
Yes No
Existing wholesalers of the product
Yes No
Existing retailers of the product
Yes No
   
Specify any other e.g. your own survey
   
Data for actual consumption of product in past three years in the selected area
 
Source of data for estimated future demand of product in three years in the selected area
 
Existing manufacturer/s of the product
Yes No
Existing distributors of the product
Yes No
Existing wholesalers of the product
Yes No
Existing retailers of the product
Yes No
   
Specify any other e.g. your own survey
   
Data for estimated consumption of the product in next three years in the selected area
 
Competitors of your product in the selected area
 
Imported Nos
  % market share of each
Indigenous Nos
  % market share of each
Both Nos
  % market share of each
 
Place Where the Product Would be Marketed
 
Rate of literacy in the selected area
Per capita income of the population in the selected area
     
How people of the selected area choose your product
 
Rational (Based demand and supply)
Yes No
Psycho - Social (Must fit into the person's own picture)
Yes No
Problem solving (To solve the particular problem he faces)
Yes No
   
Main source of income of the people of the selected area where your product would be marketed
   
Business
Farmers
Government employees
Workers
Private sector employees
Students
Public sector employees
Others
Specify If Others
 
Production Promotion
   
Attractive packaging is proposed
Yes No
Telemarketing
Yes No
Personal handling
Yes No
Product itself and price
Yes No
By providing better service
Yes No
   
Through Media
   
National press
Yes No
Regional Press
Yes No
Women's magazines
Yes No
Trade and business press
Yes No
Specialized consumer magazine
Yes No
Television
Yes No
Commercial Radio
Yes No
Cinema
Yes No
Posters large hoardings, bus stops
Yes No
Transport Buses, trucks railway
Yes No
Exhibitions
Yes No
Directories
Yes No
Back up / Point of sale literature (e.g. Catalogues)
Yes No
 
Pricing Of Your Product
 
Price break up of your product
 
Basic Price of the product Rs.
Excise duty on your product Rs.
Sales tax on your product Rs.
Transit Insurance of your product Rs.
Freight of your product Rs.
Wholesaler's Margin Rs.
Retailer's Margin Rs.
Specify other price loading Rs.
Profit on your product Rs.
Price to the consumer Rs.
 
Price break of indigenous competitor
   
Basic Price of the product Rs.
Excise duty on your product Rs.
Sales tax on your product Rs.
Transit Insurance of your product Rs.
Freight of your product Rs.
Wholesaler's Margin Rs.
Retailer's Margin Rs.
Price to the consumer Rs.
   
Price break up of imported product
   
FOB value of your product Rs.
Transit Insurance of your product Rs.
Freight on your product from the country of origin to India
By Sea route Rs.
By Air route Rs.
a. Landed Price of product in India
 Rs.
Custom duty structure of your product
Basic Duty
Additional duty
Special additional duty
National calamity duty
Any other duty
b. Total Custom duty on your product Rs.
c. Handling and clearing charges Rs.
d. Local insurance on your product Rs.
e. Local freight on the product from Custom to the area of marketing Rs.
f. Wholesaler's profit margin Rs.
g. Retailer's profit margin Rs.
h. Specify any other price loading Rs.
Price to the consumer Rs. to be calculated by the programmer frmo a to h
Expected market share of your product at your price in the selected area.(%)       I Year %
      II Year %
      III Year %
Projected annual value of your
product sold at your price 		Rs. I Year
Rs. II Year
Rs. III Year
   
   
 

 

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