Export Promotion

Exports from the small scale sector over a period of time have acquired great significance in India's foreign trade. The SSI Sector today constitutes a very important segment of India's economy and it accounts for nearly 40 of the gross value of output in the manufacturing sector and about 50% of the total exports from the country. Direct exports from the SSI Sector accounts for 35% of the total exports.

Export Promotion from the small scale sector has been accorded a high priority in the India's export promotion strategy. The small industries due to their inherent strengths of low capital investment, high employment generation, maximum utilisation of capacity, flexibility in operation, etc. are highly conducive for rapid industrialization and generation of export surpluses.

An idea about the contribution of small scale sector in country's total exports can be had from the table given below:

Export Assistance & Facilities

Export Promotion from Small Scale Sector has received utmost priority of the Government. Every Policy formulated for achieving growth in exports have a number of incentives to small scale exporters so as to maximise export earnings. Such incentives include :

Free import of capital goods/raw material and other essential inputs, and in certain cases duty free or with concessional rate of Custom Duty, so as to ensure higher production for exports.
With a view to make Indian products competitive in the world markets, a large number of incentives were provided to the exporters from time to time. Such incentives include refund of duties paid on the raw material used in export production by a system of Duty-Draw-Back, Pre and Post shipment Credit to the exporters at concessional rate of interest, etc.

Export Policy of the Government has remained liberal as there were hardly any restrictions on export of items from small scale sector. Export Procedures have been simplified from time to time so as to promote exports from the small scale sector. The efforts of the Government have always been to regulate and simplify procedures so as to create a congenial environment for the exporting community.

Export Strategies for Small Scale Sector

Broadly, exports strategy for small sector includes simplification of export Procedures and to provide incentives to the small sector for higher production and to maximise export earnings. With a view to formulate trade policy with simplified procedures which are conducive for export promotion. Export-Import policy is formulated after consulting various trade bodies like Federation of Indian Export Organisation, Federation of Indian Chambers of Commerce & Industry and different Export Promotion Councils, etc.

1. Recognition of Export Houses/ Trading Houses, etc.

With a view to recognise established exporters so that they may build marketing infrastructure and expertise required for export production, merchant as well as manufacturer exporters, EOU etc. are recognised as Export House, Trading Houses, Star Trading Houses and Super Star Trading Houses on the basis of certain criteria as laid down in the Export-Import Policy 1997-2002. The eligibility criteria for such recognition is based either on the basis of FOB or Net Foreign Exchange value of exports of goods and services made directly by the exporters during the preceding three licensing years or the preceding licensing year. In an attempt to encourage exports from the small scale sector, the exports made by small scale sector manufacturer-exporters are given triple weightage for the purpose of recognition as EH/TH/STH/SSTH. Accordingly, in terms of provisions contained at para 12.7(a) of the Exim Policy 1997-2002 (amended upto 31/3/99), triple weightage on FOB or net foreign exchange on the export o f products manufactured and exported by units in the small scale industry (SSI)/ Tiny sector/ Cottage sector and double weightage on FOB or net foreign exchange to merchant exporter exporting products reserved for SSI units and manufactured by units in the SSI/Tiny Sector is give. These Export Houses, Trading Houses, etc. are entitled to certain benefits under the current Export-Import Policy.

2. Special Import Licence (SIL)

Exporters recognised as Export Houses, Star Trading House, Trading Houses, etc. Are eligible for grant of special Import Licence (SIL) @ certain percentage of their FOB value of exports/NFE. However, 2 percent additional SIL is granted for exports of Products manufactured by units registered as SSI, provided the exports of these products is more than 50% of the exports during the period (provisions contained in para 12.7(b) of Hand Book of Procedure 1997-2000 refers).

3. Eligibility condition for Small Scale Exporters for SIL

In case of small scale exporters holding ISO 9000 (Series) or IS/ISO 9000 Series of quality certification, the FOB value (excluding deemed exports) of exports for becoming eligible for Special Import Licence (SIL) @4% of the FOB value of exports is Rs. 30 million and above in the preceding licensing year or on an average FOB value of Rs. 10 million or above during the preceding three licensing years instead of the limit of Rs. 50 million and Rs. 20 million respectively prescribed for others (Para 11.11 (a) & (b) of Hand Book of Procedures 1997-2002 refers in this context).

Salient Features of the Exim Policy - 1997-2002

www.nic.in/eximpol.htm

With a view to ensure that exporters from small scale sector exhibit their products in the International Exhibitions, required assistance & support is provided. Expenditure on account of space rent, handling and clearing charges, insurance and shipment charges etc. are met by the office of the Development Commissioner (Small Scale Industries) under one of the plan schemes.

During 2000-2001, O/o the DC(SSI) participated in 7 International Trade Fairs/ Exhibitions. Participation in the named fairs/exhibitions generated large number of Trade enquiries besides certain export orders. It also provided an opportunity to SSI units to display their products in the world market. During the current financial year, it is proposed to participate in 8-9 International fairs/ exhibitions. The basic objective behind this scheme is that SSI units which otherwise are not in a position to display their products may participate in foreign exhibition/fairs so as to promote their exports. Enquiries generated during such exhibitions abroad are disseminated to all SSI units through a net work of field offices of this organisation. This strategy has been found to be successful for exporters from small scale sector in identifying new foreign buyers/markets.

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Packaging for Exports

Role of packaging for exports has gained much significance in view of trends in the world markets. The need for better and scientific packaging for exports from small sector was recognised long back. With a view to acquaint SSI Exporters of the latest

Packaging standards, techniques etc. training programmes on packaging for exports are organised in various parts of the country. These programmes are organised in association with Indian Institute of Packaging which has requisite expertise on the subject. Basic objective of these programmes is to generate the much needed consciousness in the industry and to educate the entrepreneurs about the scientific techniques of Packaging.

Barcoding for Exports

A new program has been drawn up with the assistance of EAN India to sensitise Indian exporters about barcoding. 7 training sessions were conducted in 2000-01 at different locations across the country. More sessions are planned this year.

Technical & Managerial Consultancy Services

Technical & Managerial Consultancy Services to the SSI manufacturers/exporters is provided through a net work of field offices of this office so as to ensure higher level of production and generation of higher exports.

National Awards for Quality Products

With a view to encourage the small scale units for producing Quality goods, National Awards for Quality Products are given to the outstanding small scale units, who have made significant contribution for improving quality of their products. The scheme is being operated since 1986. Winners of National Awards get a Trophy, a Certificate and a Cash Prize of Rs.25,000/- National Awards encourage Small Scale Industries units to produce quality goods which further enables them to enter into export market.

The scheme offers funding upto 90% in respect of to and fro air fare for participation by SSI Entrepreneurs in overseas fairs/trade delegations. The scheme also provide for funding for producing publicity material (upto 25% of costs) Sector specific studies (upto Rs. 2 lakhs) and for contesting anti-dumping cases (50% upto Rs. 1 lakh) - for individual SSIs & Associations.

Marketing Development Scheme (MDA) is also being operated by Ministry of Commerce under which MDA is given to exporters through FIEO and Export Promotion Councils/ Commodity Boards to plan their marketing strategy for export growth. Guidelines in respect of single person sale-cum-study tours abroad and participation in fairs/ exhibition abroad have been revised with effect from 1st May, 1999. The revised scheme, is as under :-

Eligible activities:-

- One person sale-cum-study tour(s) abroad

- Participation in fairs/ exhibitions abroad.

Eligible exporters :-

- Status Holder exporters namely Export Houses, Trading Houses etc.

They would be eligible to get MDA through FIEO.

- Small Exporters who are not status holders but are eligible to get the Special Import License (SIL) under Para 11.11 (a&b) of the Hand Book of Procedures 1997-2002. Such exporters would be eligible to get MDA through their respective EPCs/Commodity Boards.

Quantum of Assistance:-

Sales-cum-Study Tour(s) abroad:-

MDA would be limited to 90% of the actual fare for SSI Exporters and 75% for other than SSI exporters with upper ceiling of Rs. 60,000/- in all cases for travel in economy class.

Participation in Fairs/Exhibitions abroad:-

MDA would be available on actual fair in economy class and space rent including decoration, electricity, water etc. only and would be limited to 90% of the total expenditure on above mentioned items for SSI exporters and 75% for other than SSI exporters with combined upper ceiling of Rs.90,000/- in all cases.

Number of activities permissible :-

MDA would be provided for a maximum of 3 activities in a financial year, combined both for sale-cum-study tour abroad and participation in fairs/exhibitions abroad subject to the condition that not more than two activities would be allowed in a financial year either in sales-cum-study tour or in participation in fairs/exhibition abroad.

Second activity in a financial year of either of the activities indicated at sub-para (I) above would be permissible only to those exporters who have achieved a minimum 5% export growth in their global exports during the preceding financial year. One additional sale-cum-study tour or participation fairs/ Exhibition in Latin American Countries (LAC) Region would be permissible without any minimum export growth restriction in a financial year to Status Holder's exporters only.

NOTE : Ministry of Commerce, MDA Section may be approached for other conditions/guidelines, payment terms, documents to be submitted etc. Their Circular No. 1(3)/99-MDA dated 28/4/1999 refers.

Ministry of Commerce gives awards to exporters for their outstanding export performance, under the scheme of National Export Award for export performance. Earlier, a total of 17 Awards including 5 Awards for Small Scale Sector in the form of Trophy were given every year. However, from the year 1997-98 and onwards, the number of awards have been increased to 20, out of which the number of Awards (Trophy) earmarked for small scale sector have been increased from 5 to 8. Upto 8 awards will be given to the exporters in the small scale and cottage sector subject to achievement of normative level of performance by the concerned SSIs and cottage sector units. Out of 8 Awards., one will be given for Khadi & Village Industry.

Promotional Schemes

To meet the challenges of international competition and to promote exports of SSI products, following promotional schemes are also being implemented.

Small Industries Development Bank of India (SIDBI) has been implementing a scheme of technology development and modernisation of SSI units with effect from April, 1995. Under this scheme assistance is available for meeting the expenditure on purchase of capital equipment, acquisition of technical know-how, upgradation of process technology and products with thrust on quality improvement, improvement of packaging and cost of TQM and acquisition of ISO-9000 series certification. The coverage of the scheme has been enlarged from export oriented units to non-exporting units also in September, 1997. Under this Scheme a sum of Rs. 152 crores has been sanctioned for 245 units by April, 1999.

2. Quality Awareness Scheme

Small Industries Service Institutes organising Workshop on ISO-9000 certification and awareness about quality.

3. Subsidy for obtaining ISO-9000 quality Certification

Under the scheme of promoting ISO-9000 certification SSIs are given financial support by way of reimbursing 75% of their expenditure to obtain ISO-9000 certification subject to a maximum of Rs.75,000/-. The scheme is being continued during Tenth Plan.

4. Other Schemes for technology improvement

Tool Rooms:

Tool Rooms provide toolings, dies, moulds and fixtures to small scale units at a very low price to enable them to produce quality goods to meet the requirements of supplies of components to large units as well as produce quality goods for direct sale. This enhances their competitiveness and export potentials. There are 10 Tool Rooms established in various parts of the country.

There are 6 Process-cum-Product Development Centres. These Centres take up jobs from SSIs for specific product development as well process development to improve the quality of products, reduce cost of product and enhance marketability of goods.
These Centers deal with specific product groups.

Small Industry Cluster Development Program:

A new scheme for technology upgradation for industrial clusters has been started recently. 10 clusters of industries producing different groups in various parts of country have been selected. The scheme aims at diagnostic study of the clusters, identification of technological needs, technological intervention and wider dissemination of information and technology within the clusters. The expenditure involved on pilot plants etc. Is to be met on 50:50 cost sharing basis by the Government and the concerned Industry Association of the clusters. The scheme is flexible and provides for smooth sourcing of technology even from abroad.

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National Small Industries Corporation
The National Small Industries Corporation (NSIC) through its export development programme is playing a vital role to promote the SSI sector in exporting their products/projects in international, markets by providing following assistance to the small enterprises.

Marketing and Promotion

- Organising International Exhibitions
- Organising and participation in Buyers-Sellers meet
- Sponsoring delegation from different SSI sectors to various countries
- Providing information related to sales opportunities available in international market
- Product specific catalogue preparation
- Advertising and publicity in various countries through Indian High
- Commissions, Offices abroad and Internet
- Publication of Exporters Directory
- Participating in Global Tenders
- Providing assistance in deemed exports
- Organisation of Seminars and Workshops to upgrade and update SSI with regard to international developments.

Financial Assistance

- Pre and Post Shipment finance at concessional rate of interest
- Financial assistance for procurement of indigenous and imported raw material
- Financial assistance for upgradition and modernisation of SSI unit
- Assisting in the process of claiming exports incentives

Technical Assistance

- Laboratory and Testing assistance for improving quality of products
- Providing assistance in packaging
- Providing assistance for obtaining, inspection documents
- Conducting various programmes related to technology upgradation
- Assisting SSI Sector in Technology assimilation
- Imparting technical training

Effecting product improvements

NSIC has been instrumental in developing a large number of small scale units to export high quality products such as builders hardware, locks, light engineering products, giftware and novelties, readymade garments and textile products.

Following activities are also undertaken by NSIC for Export Promotion through SSI

- Study visit to various developed countries to identify the product range and their market demand.
- Arrange visits of delegations consisting of representatives of small scale industries/Associations to different specialises exhibitions and buyers-sellers meets.
- Collect samples during the above export promotion visits and to identify suitable small scale suppliers to develop counter samples.
- NSIC has already opened two offices abroad at South Africa and Dubai, U.A.E. These offices will be utilised for generation of business for the small scale sector.
- Publication of a directory of identified products and possible buyers for circulation to the small scale industries.

For further details please refer to NSIC Schemes under Schemes and Incentives or visit http://nsic.nic.in