Qty. : 50,000
Pages (per annum)
Value : Rs. 10,00,000
Uploaded on
:
March 2007
Introduction
Desk Top Publishing (DTP) primarily
pertains to designing of documents using personal
computer, page – layout programs (such as PageMaker
or MSWORD) and laser prints. The laser printer has
the capability of printing the page that has text
and graphics.
The DTP has many advantages in comparison
with the manual process. It is factual, it can quickly
edit with minimum mistakes. Text and graphics can
be merged into single file. Achieve higher productivity,
efficiency and quality in printing and publishing
with economy. DTP is used for type setting, layout,
printing, graphics and photographs etc. It has wide
applications in designing and producing newsletter,
reports, data sheets, invitations, certificates, brochures
and catalogues etc. With the DTP software package
‘Page Maker’ and MS-WORD, it is possible
to undertake a variety of work in the printing and
publishing field. The bilingual software package like
‘Venus’ and ‘Prakashak’ has further
enhanced the capacity of DTP for composing and printing
text matter with graphics and combinations of text
with different Indian languages.
Market Potential
The advantages of DTP over the traditional
type setting, designing and printing has modernized
the printing industry for quality, efficiency and
productivity. DTP has replaced the old concept of
letter setting and printing. DTP facility has ample
opportunities for undertaking jobwork on sub-contract
basis for printing and publishing houses, Govt. departments,
educational institutions, business houses, industries,
advertisement agencies and industrial. There is good
scope for using DTP facility for designing and producing
newsletter, certificates, data sheets, brochures and
catalogues etc.
The electronics technology is undergoing
rapid strides of change and there is need for regular
monitoring of the national and international technology
scenario. The unit may therefore keep abreast with
the new technologies in order to keep them in pace
with the development for global competition. Quality
today is not only confined to the product or service
alone, it also extends to the process and environment
in which the product is generated. The unit may adopt
ISO 9000 standard for global competition. Use of Internet
facilities may add to the quality of DTP standards.
Basis and
Presumptions
i) The basis for calculation of
production capacity has been taken on single shift
basis on 75% efficiency.
ii) The maximum capacity utilization
on single shift basis for 300 days a year. During
first year and second year of operations the capacity
utilization is 60% and 80% respectively. The unit
is expected to achieve full capacity utilization from
the third year
onwards.
iii) The salaries and wages, cost
of raw materials, utilities, rents, etc. are based
on the prevailing rates in and around Uttaranchal.
These cost factors are likely to vary with time and
location.
iv) Interest on term loan and working
capital loan has been taken at the rate of 16% on
an average. This rate may vary depending upon the
policy of the financial institutions/ agencies from
time to time.
v) The cost of machinery and equipments
refer to a particular make/model and prices are approximate.
vi) The break-even point percentage
indicated is of full capacity utilization.
vii) The project preparation cost
etc. whenever required could be considered under pre-operative
expenses.
viii) The essential production machinery
and test equipment required for the project have been
indicated. The unit may also utilize common test facilities
available at Electronics Test and Development Centres
(ETDCs) and Electronic Regional Test Laboratories
(ERTLs) set up by the State Governments and STQC Directorate
of the Department of Information Technology, Ministry
of Communication and Information Technology, to manufacture
products conforming to Bureau of Indian Standards.
Implementation
Schedule
The major activities in the implementation
of the project has been listed and the average time
for implementation of the project is estimated at
12 months:
Sl.No.
Name of Activity
Period in Months
(Estimated)
1
Preparation of
project report
1
2
Registration and
other formalities
1
3
Sanction of loan
by financial institutions
3
4
Plant and Machinery:
(a)
Placement of orders
1
(b)
Procurement
2
(c)
Power connection/
Electrification
2
d)
Installation/Erection
of machinery/Test Equipment
2
5
Procurement of
raw materials
2
6
Recruitment of
Technical Personnel etc.
2
7
Trial production
11
8
Commercial production
12
Notes
1. Many of the above activities shall be initiated
concurrently.
2. Procurement of raw materials commences from the
8th month onwards.
3. When imported plant and machinery are required,
the implementation period of project may vary from
12 months to 15 months.
Technical
Aspects
Process of Manufacture
The DTP Software packages Page Maker
Corel draw, MS-Word, Venus and Prakashak are required
for designing and producing printed matters using
personal computer with peripherals. Laser printer
is used for printing the text and graphics. The DTP
software has two sections. One for type setting program
and the other for page maker program. As per the design
the text is typed, composed and arranged in the form
of blocks or columns, Headlines, Captions, graphics,
photographs, drawing etc. are inserted in the text
as per the design.
The whole text is displayed on CGA/VGA
monitors for correction and addition. The edited and
complete page is then printed on plain paper or butter
paper or page master using the laser printer. For
small volume the output from the laser printer can
be Xeroxed for making the required number of copies.
But when the volume is in the range of 200 to 40,000
impressions, the output from laser printer is taken
to offset printing machine for making the required,
number of copies. Aluminium foil master is capable
of printing 1000 to 9000 copies per master is preferred
for making large number of copies on offset printing
machine.
Quality Control
and Standards
As per the user / customer specification.
Production Capacity (per annum)
Quantity
Value (Rs.)
50,000 pages (laser output)
10,00,000
Motive Power
3KVA (Approx.)
Pollution Control
The Desk Top Publishing facility is not characterized
as polluting industry and is free from pollution control.
Energy Conservation
With the escalating demand for energy
to sustain the pace of economic development of our
country, Energy Conservation is not only desirable
but absolutely imperative. Every user of energy is
a potential Saver of energy. It is obligatory for
every user to use that efficiently, it is profitable.
The following steps may help for conservation of electrical
energy:
(a) Proper selection and layout
of lighting system
(b) Timely switching on-off of the lights.
(c) Use of compact fluorescent lamps wherever possible.
Financial
Aspects
A. Fixed Capital
(i) Land and Building
Built-up Area
50 sq.mtrs (in commercial area)
(ii) Machinery
and Equipments
Sl.No.
Description
Ind/Imp.
Qty.
Total (Rs.)
1
Computer
System (Pentium IV, Intel IV 1.7/1.8/1.9 GHz and
above, 256 Cashe/128 DDR RAM/ Intel 845 Chipset
based Mother Board/AGP 4 ×32 MB Graphicx/
40 GB HDD/ 1.44 MB FDD/52X CD ROM with Multi Media
Kit with speakers/Scroll Mouse/Multimedia 107
Keys Keyboard/15” VGA Coloured Monitor (Digital)
and Internal 56.6 KBPS Modem, 10/100 Mbps Ethernet
Card, Mini Tower Cabinet/2 Serial, 2USB, 1 parallel,
1PS/2 Mouse Ports with preloaded software- Window
2000/ XP Home and Antivirus
Electrification and Installation
@10% of equipment cost
29,000
9.
Computer furniture and Office
equipment
15,000
(iii) Pre-operative
Expenses
10,000
Total Fixed
Capital
3,44,000
B. Working
Capital (per month)
(i) Staff
and Labour
Sl.No.
Designation
No.
Salary (Rs.)
Total (Rs.)
1.
Manager
01
6,000
6,000
2.
DTP Operator
03
4,000
12,000
3.
Peon
02
2,000
4,000
Total
22,000
(ii) Raw Materials (per month)
Sl.No.
Description
Requirement for Making 800
pages
Price (Rs.)
1.
Maplithopaper
5 Reams
1000
2.
Butter Paper
100 Sheets
500
3.
Floppy diskettes
Five box
1200
4.
Toner for laser jet
LS
3800
5.
Ink
and Printer Ribbon and other misc. items
LS
2500
Total
9,000
(iii) Utilities (per month)
(Rs.)
Power
2000
Water
200
Total
2200
(iv) Other Contingent Expenses
(per month)
(Rs.)
Rent
3,000
Postage and Stationery
1,000
Repairs and maintenance
1,000
Transport and conveyance
2,000
Advertisement and Publicity
5,000
Insurance and taxes
500
Telephone/Telex/Fax
2,000
Misc. expenses
1,500
Total
16,000
(v) Total Recurring Expenditure (per month)
Rs. 49,200
Say
Rs. 49,000
(vi) Working Capital for 3 months
Rs.
1,47,000
C. Total Capital
Investment
Fixed Capital
Rs. 3,44,000
Working Capital (3 months basis)
Rs. 1,47,000
Total
Rs. 4,91,000
Financial
Analysis
(1) Cost of Production (per
annum)
(Rs.)
Total recurring cost
5,88,000
Depreciation on machinery and
equipments @ 10%
29,000
Depreciation on furniture @20%
3,000
Interest on total investment
@ 16%
78,500
Total
6,98,500
(2) Turnover (per annum)
(Rs.)
DTP Services for
50,000 pages @ Rs. 20 page
10,00,000
Profit (before income tax)
3,01,500
(3) Net Profit Ratio
Profit (per annum)
×100
=
-------------------------------
Sales (per annum)
=
301500 ×100
--------------------------
1000000
=
30.15%
(4) Rate of Return
=
Profit (per annum)
×100
------------------------------------
Total capital investment
=
301500 ×100
---------------------------
491000
=
61.40%
(5) Break-even Point
Fixed Cost (per annum)
(Rs.)
Depreciation
32,000
Rent
36,000
Interest on Fixed Capital
78,500
Insurance
6,000
40% of Salary and Wages
1,05,600
40% of other contingent expenses
and utilities (excluding rent and insurance)
70,560
Total
3,28,660
or Say
3,29,000
B.E.P.
=
Fixed cost ×100
----------------------------
Fixed cost + Profit
=
329000 ×100
---------------------------------
329000+ 301500
=
52.18%
Additional
Information
(a) The Project Profile may be modified/tailored to
suit the individual entrepreneurship qualities/capacity,
production programme and also to suit the locational
characteristics, wherever applicable.
(b) The Electronics Technology is
undergoing rapid strides of change and there is need
for regular monitoring of the national and international
technology scenario. The unit may, therefore, keep
abreast with the new technologies in order to keep
them in pace with the developments for global competition.
(c) Quality today is not only confined
to the product or service alone. It also extends to
the process and environment in which they are generated.
The ISO 9000 defines standards for Quality Management
Systems and ISO 14001 defines standards for Environmental
Management System for acceptability at international
level. The unit may therefore adopt these standards
for global competition.
(d) The margin money recommended
is 25% of the working capital requirement at an average.
However, the percentage of margin money may vary as
perbank’s discretion.
(HCL, IBM, COMPAQ etc. leading branded
computer manufacturers have their broad Network and
hence the nearest dealer may be contacted for Computer
Hardware related items.)
